Tate County Economic Development Foundation (TCEDF) and Senatobia Main Street Chamber have received $250,000 through the Mississippi Tourism Recovery Fund via the Mississippi Cares Act Package. The funds are exclusively reserved for marketing activities related to the business disruption effects of COVID-19.
TCEDF will use its marketing funds to publicize the resumption of area tourism activities and steps taken to ensure a safe tourism experience. TCEDF is one of only two Mississippi counties to receive this funding, which should stimulate local economic recovery following such a time of uncertainty.
TCEDF must use the funds by Dec. 30, 2020, at which time it must return unused funds to the State of Mississippi. Following interviews with five ad agencies, the foundation selected Raborn Media, of Madison, Miss., to direct Tate County’s campaign. The highly regarded agency will design an effective marketing campaign within the strict requirements of this grant. Raborn Media has substantial experience in economic development, marketing, and working with smaller communities.
TCEDF will develop a comprehensive marketing and advertising campaign to attract new and returning visitors to Tate County. One grant stipulation includes targeting out-of-state visitors. So, marketing placement will largely cover Metro-Memphis, West Tennessee, and Northeast Arkansas. The campaign will include a mix of broadcast, digital marketing, billboards, and print and collateral materials.
The campaign will focus on Tate County’s destination shopping and dining, sports tourism, and its nature and history tourism. TCEDF will also expand its website to compliment these marketing initiatives, helping show how Tate County is prepared to welcome visitors, shoppers, and tourists in a safe and healthy manner.
Parke Pepper, President of the Tate County EDF stated, “We are extremely pleased to have received these grant funds, which we’ll use to show how we are responsibly and safely reconnecting with visitors and potential residents and promoting the excellence of Tate County for both business and living. We live in a wonderful and safe community, and this money greatly facilitates our sharing that with others.”
Britt Herrin, EDF Executive Director stated, “The EDF thanks State Representative Trey Lamar for his efforts to secure this funding and Senator Neil Whaley for his assistance in getting this passed in the Senate. This is a great opportunity to put Senatobia, Coldwater, and Tate County on a lot of people’s radar.”